Meltwater Reach Search Marketing Software Details

Meltwater Reach is a hosted search engine marketing platform that requires no software, hardware or extensive training. The platform enables users to maximize the value of their search-based advertising campaigns and provides a clear picture of the effectiveness of the campaign's implementation.

Meltwater Reach offers a number of key features, such as:

• Fast Set-Up – Meltwater Reach's set-up wizard enables users to significantly reduce the time it takes get a new campaign up and running.
• Advanced Geo-Targeting – Advanced cross-engine geo-targeting capabilities provide users with the granularity they need to develop effective hyper-local advertising campaigns.
• Pre-Defined Keyword Libraries – Meltwater Reach offers pre-defined libraries of both service terms and geo terms, which enables users to automatically created campaigns that maximize ROI by creating highly relevant search term lists.

Additional features of Meltwater Reach include:

• End-to-end campaign management
• Keyword expansion and harvesting
• Flexible categorization
• Intuitive and easy-to-use user interface
• Seamless site tracking
• Real-time dynamic campaigns
• Real-time tracking
• Client access to online and offline reports
• Third-party integration
• Bulk sheet upload from Excel
• Automatic upload
• Undo button and activity tracking